About As It Is

Who Are We?

As we’ve built As It Is, one of our main goals and intentions has been to create a brand that sparks conversation. Why the three dots? Where did As It Is come from? 40 6 10?

Whether you purchase, wear, follow or simply see us in passing, our hope is that “As It Is” will open new doors. Doors to relationship, conversation and community. May it stir a passion or a question, an interest or a thought. 

Why Are We Here?

A passion was stirred and the creativity ensued in building something that was both meaningful and rooted yet not pooled amongst similar concepts. We wanted to create something rooted in faith, yet not overtly obvious. With this followed our hope that our clothes would spark conversation. Prompted to engage, ask, ponder, wonder and seek.